Positioning that move products and people.
I help real estate and technology teams tell clearer stories, ship better products, and give sales and partners the tools they need to succeed.
I'm a marketing leader with 15+ years in content, positioning, UX, and go-to-market. Today I lead marketing activation for agent products at Zillow, after product marketing roles on Showcase and Bridge Interactive.
Focus areas: product marketing, go-to-market strategy, positioning and messaging, content strategy, sales enablement, and user experience for real estate technology.
- Translate technical products into customer-friendly stories.
- Build positioning, messaging, and enablement that teams can actually use.
- Shape launch plans with clear product narratives and outcomes.
Clear marketing, grounded in product reality.
My work sits at the intersection of marketing, content, and product. I focus on clarity, credibility, and momentum.
Remarkable signals
Short, memorable insights that make the value easy to repeat.
Insight-backed moves
Strategy rooted in outcomes, not opinions.
Creative briefs, not jargon
Plain language that keeps teams aligned and customers engaged.