The marketer behind the signal.
I'm currently Senior Product Activation Manager, Agent Marketing at Zillow. I started Future of Real Estate Marketing (FOREM), later acquired by Inman News, and became a Partner and Chief Strategist at 1000watt leading marketing, content, and product strategy for hundreds of real estate brands.
Keywords: product marketing, go-to-market strategy, content strategy, positioning and messaging, sales enablement, SaaS marketing, and real estate technology.
Career Snapshot
- Senior Product Activation Manager, Agent Marketing — Zillow (2022-present)
- Senior Product Marketing Manager, Showcase — Zillow (2022-present)
- Manager, Industry Marketing & Strategy — Zillow (2022)
- Product Marketing Manager — Bridge (2021-2022)
- Chief Strategist — 1000watt (2009-2020)
- VP of Content — Inman News (2007-2009)
Education
B.A. Political Science, University of British Columbia.
Personal Signal
"Performance follows attitude." Board Member and Marketing Lead for Foothills Soccer Club.
Skills
Product activation, product marketing, content strategy, messaging, UX, and launch planning. Tools: HubSpot, Mailchimp, WordPress.
Matt Shadbolt
Head of Product, NBC News
"Joel's writing has always been a fascinating read, and the work he produced during his tenure on FOREM was instrumental in shaping much of Corcoran's interactive initiatives. He has an innate ability to source not only the most interesting stories and provide unique perspective, but also to see what's coming far in advance of others, a rare skill." "Joel's work is not only influential within the industry, but a key resource for anyone interested in how the real estate industry is adapting to the increased technological needs of its clients. Joel sees and understands this, and his guidance at the agent through to the brokerage level has been an incredible thing to watch evolve." "Truly one of the brightest stars working in the space where real estate and technology intersect, I would highly recommend Joel to anyone who wants a glimpse into the future of the industry."
Morgan Brown
Chief Growth Officer, Opendoor
"Joel is the unique individual who combines a keen technology perspective with the necessary know-how to make that perspective pay-off in business. His forward-looking, thoughtful analysis of technology trends in real estate make him a respected authority in both fields." "Joel doesn't just promote technology for technology's sake. Rather, he scrutinizes it for its business value and application both now and in the future. This realistic assessment makes his voice one to trust in the space." "In addition to his business acumen Joel is a personable, intelligent individual who always brings a lot to the table in any capacity. I enjoy my conversations with Joel, because I learn so much every time I speak with him."
Steven Contreras
Creative Director, Brand & Marketing at Eko Health
"As the VP of Content, Joel lead the strategic direction of Inman News including the Editorial, Marketing, IT and Events departments. I reported to Joel and he provided what I consider to be the ideal work environment: he challenged my work and provided excellent feedback and criticism that made our work better, and at the same time gave me the creative freedom and space to work out new design challenges myself." "He's also super smart, a great communicator, and has a really good sense of humor. I'd welcome the chance to work with him again."