The Methodology
A practical, repeatable product marketing system.
I focus on marketing clarity, strong content, and product activation that stands up in the real world.
01
The Translation Layer
Translate product detail into plain-language positioning, content, and UX.
02
The Exit Framework
Package the story with clear metrics, clean positioning, and proof of demand.
Examples: Props to Realtor.com. Nudge to WEST.
03
The Community Flywheel
Use advisory boards and peers to pressure-test messaging and activation plans.
What It Looks Like in 30 Days
Week 1
Stakeholder interviews, product audit, and a clear positioning brief.
Week 2-3
Positioning, messaging, and content direction with narrative samples.
Week 4
Rollout plan with priorities, owners, and a measurable schedule.