Each brief shows the problem, the insight, and the result. It's how I connect marketing, content, and product decisions.
Tip: hover to highlight the insight.
The Tension
A premium SaaS product needed a clear value story that sales and partners could repeat.
The Insight
Lead with outcomes, then equip teams with messaging, content, and launch tools.
The Outcome
Clearer positioning, stronger sales enablement, and smoother product activation.
The Tension
Buyers felt stuck after the offer went in, with no clear visibility.
The Insight
Show every milestone in a simple MyHome dashboard with transparent status updates.
The Outcome
WFG's CTO named it Inman Innovator of the Year for transparency.
The Tension
The site felt like a listing database, not a global luxury real estate brand.
The Insight
Lead with story and video to showcase lifestyle, not just inventory.
The Outcome
A responsive, internationalized experience with 3D and multimedia that set a new standard for SIR.com.
Selected work before Zillow: